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Sales and Marketing Offices, Athens

Marketing Executive

 

ROLE AND RESPONSIBILITIES
 
Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Support with marketing plans, advertising, direct marketing activations, and campaigns
Write, proofread, and edit creative and technical content across different mediums (offline and online) for diverse marketing distributions 
Content management across channels (website, social media etc.) in terms of copywriting, content, SEO etc.
Creating and monitoring a wide variety of email marketing campaigns
Stay up to date with the latest industry and digital trends 
Research competitors’ placement of online advertising, website content etc. 
Managing enquiries from media, individuals, and other organizations
Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc.
Continuous tracking and analysis of media coverage
Developing narrative for interviews, press conferences and presentations
Researching, writing, and distributing press releases to targeted media or to our dedicated PR agencies
Organizing & hosting events including press visits, workshops etc. 
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Create valuable and appealing content that attracts and converts target groups
Design of Marketing collaterals
Arrange the effective distribution of marketing materials
Maintain and update customer databases
 
QUALIFICATIONS AND SKILLS
 
Bachelor’s degree in Marketing or Communications & Public Relations
Relevant Master’s Degree is considered an asset
Experience in the hospitality industry is preferred, but not required 
Design skills are considered an asset (Canva, Photoshop, Illustrator etc.) 
Ability to multi-task and prioritize tasks in a fast-moving environment
Possess great communication skills, creative, resourceful and a team player
Excellent written and verbal English
 

 

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Phaea Resort HR Department

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